The actions that build trust within a community are the same ones that build trust between any people. Communicating, awesome product, website and organic customer reviews build trust and loyalty.
Listen First. Listen more than you speak. The community has things to say and wants to be heard. Take the time to listen carefully.
Then speak. When you speak, make promises based on what you heard. Making promises is not enough; you also must deliver on them. If you’re not making promises when you speak, you should be asking for feedback. Rinse and repeat.
Using Influencers To Build Trust
Reviews do not always have to be on third-party review websites. One way to build trust is by using influencers within your business space. Who you work with depends on the industry you are in, and the kind of customers you are targeting. Vbank for instance requested endorsements and recommendations from Don Jazzy and they have worked with him to showcase their trustworthiness. If you are an online business with global clients, your influencer too should be someone who can appeal to your global customer base. Nike, the sports apparel giant signed a $1 billion deal with Cristiano Ronaldo , is the most followed athlete on social media to help them drive trust among their new customers.
A great website
When your goal is to build an audience and sell products, you cannot default on the quality of your website.
The purpose of getting a great site is to show users that you are the real deal when they land on your homepage. You don’t want people to navigate to your website only to see a mess that doesn’t describe what you do or what you offer.
Create a simple homepage that demonstrates your value to the community. Telling people what you do before they navigate to a second page will help build trust, which leads to more conversions.
Test all of the different links, contact forms and calls to action on your site. Another red flag for consumers is a site that looks beautiful plea but doesn’t function properly.
In other words, if someone wants to sign up for your email list, they should be able to quickly fill out a form and hit Submit. Check this process with a brand new email to make sure everything is working correctly. An organized, functioning site is one of the foundations of building trust with your consumers.
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To grow trust, being open, and actively communicative is vital. Responding to reviews is a great start to creating your approachable persona. You can also engage customers through social media, email marketing, and other tactics.
The more time you spend communicating with audiences, the more they’ll see your business as a person (or team of people), rather than just a faceless company. Humanizing your brand makes it easier for customers to trust it and you.
Building trust can take time. Some businesses exist for years before really developing a solid customer base that trusts their business.